Pure, Natural Coca Leaf – A Healing Gift Of The Divine Plant

Coca Cola Don’t Need No Cocaine – They Got Sugar, Sugar!

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Sugar Sugar by The Archies (I identify with the dog.)

In my last post I speculated on how Coca Cola had managed the transition from being able to addict its customers with Cocaine to finding another way to create addicted customers after Cocaine became illegal. It turns out that a heavy dose of sugar (or Saccharine, or especially High Fructose Corn Syrup) does the trick quite well. In fact, lab animals have been shown to PREFER sugar to Cocaine, as you’ll see in the research article below. So all that the Coca Cola Company had to do was to load its products with extraordinary amounts of sugar – far beyond what it would take to simply sweeten a drink – and they were able to achieve the same results – consumer addiction – as they previously had with Cocaine. Pure evil genius.
Also, one of my points in that last post was that I think it’s very likely that the Coca Cola Company has also been creating bio-engineered chemicals similar to the “Smoker Satisfaction Chemicals” used by the cigarette industry to ensure brand loyalty among smokers. I still think that is probably the case, although we’ll probably never know.

However, since it turns out that Sugar does the addiction trick so well, those exotic chemicals may be reserved for the Coca Cola Company brands like “Zero” that don’t depend on sugar for their addictive properties. After all if a business model based on consumer addiction has gained you top dog status in the global corporate hierarchy, and if diet fads prompt you to introduce new brands that are “sugar-free”, you’re not going to abandon that gloriously profitable business model, right? So if you’re not using sugar you have to addict your diet-conscious customer some other way. I mean, why abandon a business model that has worked for over 100 years just to pursue a new market segment?

Sugar-free, but still addictive. Better business through chemistry.
Am I another natural food nut going crazy over a little harmless sweetener in Coca Cola whether its sugar, or saccharine, or some bio-engineered substance that nobody has ever heard of? I admit it, I am pretty much of a natural food nut, but after you check out the research paper and the NY Times Op Ed quote below, then tell me that Coca Cola isn’t as addictive today as it was when it was a Cocaine cocktail in 1900.

PLoS ONE. 2007; 2(8): e698.
Published online Aug 1, 2007. doi: 10.1371/journal.pone.0000698
PMCID: PMC1931610

Intense Sweetness Surpasses Cocaine Reward
Magalie Lenoir, Fuschia Serre, Lauriane Cantin, and Serge H. Ahmed


Refined sugars (e.g., sucrose, fructose) were absent in the diet of most people until very recently in human history. Today overconsumption of diets rich in sugars contributes together with other factors to drive the current obesity epidemic. Overconsumption of sugar-dense foods or beverages is initially motivated by the pleasure of sweet taste and is often compared to drug addiction. Though there are many biological commonalities between sweetened diets and drugs of abuse, the addictive potential of the former relative to the latter is currently unknown.

Methodology/Principal findings

Here we report that when rats were allowed to choose mutually-exclusively between water sweetened with saccharin–an intense calorie-free sweetener–and intravenous cocaine–a highly addictive and harmful substance–the large majority of animals (94%) preferred the sweet taste of saccharin. The preference for saccharin was not attributable to its unnatural ability to induce sweetness without calories because the same preference was also observed with sucrose, a natural sugar. Finally, the preference for saccharin was not surmountable by increasing doses of cocaine and was observed despite either cocaine intoxication, sensitization or intake escalation–the latter being a hallmark of drug addiction.


Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals. We speculate that the addictive potential of intense sweetness results from an inborn hypersensitivity to sweet tastants. In most mammals, including rats and humans, sweet receptors evolved in ancestral environments poor in sugars and are thus not adapted to high concentrations of sweet tastants. The supranormal stimulation of these receptors by sugar-rich diets, such as those now widely available in modern societies, would generate a supranormal reward signal in the brain, with the potential to override self-control mechanisms and thus to lead to addiction.

NY Times, Dec. 22, 2014
Sugar Season. It’s Everywhere, and Addictive.

By James J. DiNicolantonio And Sean C. Lucan,
(Excerpt from the original article) “Sugar stimulates brain pathways just as an opioid (sic) would, and sugar has been found to be habit-forming in people. Cravings induced by sugar are comparable to those induced by addictive drugs like cocaine and nicotine. And although other food components may also be pleasurable, sugar may be uniquely addictive in the food world. For instance, functional M.R.I. tests involving milkshakes demonstrate that it’s the sugar, not the fat, that people crave. Sugar is added to foods by an industry whose goal is to engineer products to be as irresistible and addictive as possible. How can we kick this habit? One route is to make foods and drinks with added sugar more expensive, through higher taxes. Another would be to remove sugar-sweetened beverages from places like schools and hospitals or to regulate sugar-added products just as we do alcohol and tobacco, for instance, by putting restrictions on advertising and by slapping on warning labels.”

Of course very little of this information about Sugar is new. My old friend Bill Dufty, who died in 2002, wrote what was the definitive book of its time entitled “Sugar Blues”. Bill was the husband of Gloria Swanson, the cinematic superstar who risked ridicule by being among the first to publicly condemn the industrial food and drink industry that was picking up steam in the 1950s. The powerful industrial food, tobacco and Pig Pharma industries even then virtually owned the media and whenever anyone stuck their head up to speak truth to their power they unleashed a hoard of lapdogs in white coats to condemn such a person as a pathetic do-gooder who knows nothing of real science and medicine.

Those of us who know better now have the platform of the Internet available as a tool for countering the massive power of these life-crushing industries. We understand the explicit evil behind the non-stop manipulative advertising and “news” that these industries inflict on the brainwashed public, not to mention their carefully designed and tested products that addict, sicken and ultimately kill hundreds of millions of people worldwide while generating the maximum per-unit profit and also while addicting new generations of children to step into the market as their parents and grandparents are falling dead.
Even though we have the marvelous internet as a forum it may simply be too late – too many people too well brainwashed and rendered stupid at a level that can’t be fixed. When I read interviews with people lined up outside theaters to see “The Interview” who say they are standing up for freedom by doing so, I have to close my eyes and count very slowly to ten before I can resume work with even the most vague hope that my work will make a positive difference in this dumbed-down world.

That said, dear reader, thank you for staying with me through what I know sometimes seems like a rant. I do try to keep it toned down but every once in a while my rage against the machine just can’t be contained.

Author: panaceachronicles

I have recently moved to Portland, Oregon & I am looking for opportunities to contribute further to the Cannabis revolution that I helped to start with my 1969 "Cultivators Handbook of Marijuana". I wrote "Cultivators Handbook" in Eugene, Oregon and self-published it with the indispensable help of the Eugene Augur news collective, the Whole Earth Catalog, and independent booksellers up and down the West Coast. Having the FBI on my ass the whole time made things extra exciting. I have a few new Cannabis & Coca-related ideas that are pretty revolutionary and as part of a team of good people I am confident that we can shake things up a little in a positive way. I am especially interested in working with companies and/or organizations that want to help motivate Seniors to get past any fears they may have regarding Cannabis and take advantage of the tremendous health benefits of this simple, powerful natural source of treatment and healing. Milestone Achievements The Cultivator’s Handbook of Marijuana, Agrarian Reform Press, Eugene, Oregon, 1969. The first US grower’s guide Self-published in the face of active FBI interference. Managed initial West Coast distribution. Published worldwide in six languages. 3+ million copies sold. Still in print in 2017. No longer the best – but still the first in its genre. Marijuana Foods, Simon & Schuster, 1981. The first full-length medicinal Cannabis extract cookbook in the US, offering unique extraction options and techniques for creating edible Cannabis for medical and recreational purposes. The first Medical Cannabis book to focus specifically on the needs of Seniors. Still in print in 2017. Santa Fe Natural Tobacco Company. 1980-82. Conceived, founded & developed the company & its flagship brand “American Spirit™”. Worked with Native American groups to develop a market for native, natural tobacco produced by Native Americans on tribal lands. Initiated organic growers program. Lost company through bad choice of outside investors – lesson learned. Writer/Producer of “International Straight Talk” video/CBT series. 1995-97. Sponsored by US/SBA, Texas Instruments, Texas Utilities and GTE. Ten full-length country-specific videos with accompanying Computer-based interactive training app. Focus on practical cross-cultural skills for Americans doing business with, or operating on teams with people from other countries. National & international distribution 100,000+ copies. Still used in Graduate Schools of Business & International Management. Blogger & Social Media Fanatic: 2012 – Present. 175+ full-length posts on the historical and contemporary medical and spiritual uses of Cannabis, Coca and Opium, advocating for the full legalization of Coca Leaf as a natural medicinal plant to complement the emerging range of medical applications of Cannabis and the historically validated importance of Opium as a natural medicine. (Plus, the occasional political ranting and utopian dreaming.) Other Relevant Publications The Connoisseur’s Handbook of Marijuana, Rolling Stone/Straight Arrow Books, San Francisco & NY, 1971. Best-selling history of Cannabis as recreational, inspirational and medical drug. International Cultivators Handbook of Hashish, Opium and Coca, Wingbow Press, Berkeley, 1975. First US book to link & document the medicinal and spiritual uses of the three great natural drugs. The Cultivators Handbook of Natural Tobacco, Cultural Dimensions Press, 1982- 2010. The first grower’s manual for natural tobacco as grown by Native Americans for thousands of years before this powerful spiritual herb become corrupted by the modern cigarette industry. The Coca Leaf Papers, 2012. Medical and scientific research from 1750-1900 on the therapeutic uses of Coca Leaf in the form of extracts and tonics. Extensive bibliography hyperlinked to original historical resources. Advocates for acceptance of Coca Leaf alongside medical Cannabis as a powerful, natural medicine that cannot be co-opted by the Pharmaceutical industry.

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